Services
Services
Logo Design
Visual Identity
2024
Project Index
Overview
Challenge
Concept & Inspiration
Design Process
Outcomes
Key Learning
Overview
Mumbai Bites is a restaurant that specializes in authentic Mumbai street food. The aim of this branding project was to create a strong and memorable identity that reflects the true spirit of Mumbai while feeling modern, clean, and scalable across different brand touchpoints.
The brand needed to feel local, energetic, and welcoming, just like the city itself.
Overview
Mumbai Bites is a restaurant that specializes in authentic Mumbai street food. The aim of this branding project was to create a strong and memorable identity that reflects the true spirit of Mumbai while feeling modern, clean, and scalable across different brand touchpoints.
The brand needed to feel local, energetic, and welcoming, just like the city itself.
Challenge
Street food brands often struggle to strike a balance between authenticity and professionalism. The challenge was to design a brand identity that feels deeply rooted in Mumbai’s culture while also being modern, scalable, and appealing across different mediums from packaging to signage.
Challenge
Street food brands often struggle to strike a balance between authenticity and professionalism. The challenge was to design a brand identity that feels deeply rooted in Mumbai’s culture while also being modern, scalable, and appealing across different mediums from packaging to signage.
Concept & Inspiration
The logo for Mumbai Bites was inspired by the energy and culture of Mumbai. The word बम्बई written in Hindi connects the brand to the city’s roots, while its smooth shapes are inspired by the hand-painted signs seen across local streets. The black and yellow colors come from Mumbai’s famous Kaali Peeli taxis, showing the city’s bold yet friendly nature.
The soft curves in the design remind us of the sea waves and beach lines along Marine Drive and Juhu, adding a relaxed and coastal feel. The tall letter endings take inspiration from the pride and strength of Maharaja Chhatrapati Shivaji. By mixing the traditional Hindi script with a clean English wordmark, the logo reflects both the old and modern sides of Mumbai coming together in one identity.
Concept & Inspiration
The logo for Mumbai Bites was inspired by the energy and culture of Mumbai. The word बम्बई written in Hindi connects the brand to the city’s roots, while its smooth shapes are inspired by the hand-painted signs seen across local streets. The black and yellow colors come from Mumbai’s famous Kaali Peeli taxis, showing the city’s bold yet friendly nature.
The soft curves in the design remind us of the sea waves and beach lines along Marine Drive and Juhu, adding a relaxed and coastal feel. The tall letter endings take inspiration from the pride and strength of Maharaja Chhatrapati Shivaji. By mixing the traditional Hindi script with a clean English wordmark, the logo reflects both the old and modern sides of Mumbai coming together in one identity.
Logo Story
The logo for Mumbai Bites was inspired by the energy and culture of Mumbai. The word बम्बई written in Hindi connects the brand to the city’s roots, while its smooth shapes are inspired by the hand-painted signs seen across local streets. The black and yellow colors come from Mumbai’s famous Kaali Peeli taxis, showing the city’s bold yet friendly nature.
The soft curves in the design remind us of the sea waves and beach lines along Marine Drive and Juhu, adding a relaxed and coastal feel. The tall letter endings take inspiration from the pride and strength of Maharaja Chhatrapati Shivaji. By mixing the traditional Hindi script with a clean English wordmark, the logo reflects both the old and modern sides of Mumbai coming together in one identity.
Logo Story
The logo for Mumbai Bites was inspired by the energy and culture of Mumbai. The word बम्बई written in Hindi connects the brand to the city’s roots, while its smooth shapes are inspired by the hand-painted signs seen across local streets. The black and yellow colors come from Mumbai’s famous Kaali Peeli taxis, showing the city’s bold yet friendly nature.
The soft curves in the design remind us of the sea waves and beach lines along Marine Drive and Juhu, adding a relaxed and coastal feel. The tall letter endings take inspiration from the pride and strength of Maharaja Chhatrapati Shivaji. By mixing the traditional Hindi script with a clean English wordmark, the logo reflects both the old and modern sides of Mumbai coming together in one identity.
Color Palette
The primary colors are black and yellow, inspired by Mumbai’s Kaali Peeli taxis. Black represents strength and boldness, while yellow adds warmth, energy, and appetite appeal. Kraft brown was used in packaging to bring an earthy, street-style feel and to support eco-friendly branding. The overall palette feels loud yet balanced, just like the city.
Color Palette
The primary colors are black and yellow, inspired by Mumbai’s Kaali Peeli taxis. Black represents strength and boldness, while yellow adds warmth, energy, and appetite appeal. Kraft brown was used in packaging to bring an earthy, street-style feel and to support eco-friendly branding. The overall palette feels loud yet balanced, just like the city.
Typography
The typography system combines a strong Hindi logotype with a clean and modern English typeface. This pairing reflects Mumbai’s bilingual nature and makes the brand accessible to a wider audience. The fonts were chosen to remain bold, readable, and impactful across different sizes and materials.
Typography
The typography system combines a strong Hindi logotype with a clean and modern English typeface. This pairing reflects Mumbai’s bilingual nature and makes the brand accessible to a wider audience. The fonts were chosen to remain bold, readable, and impactful across different sizes and materials.
Brand Applications
The branding was applied across multiple real-world touchpoints to ensure consistency and usability.
Packaging
Kraft paper bags, cups, and boxes were designed to feel simple, practical, and authentic. The minimal use of color keeps the focus on the logo and strengthens brand recall.
Staff Uniforms
Black T-shirts with subtle orange detailing were designed for staff. The uniforms look clean, professional, and easy to maintain, while also reinforcing brand visibility inside the restaurant.
Posters and Marketing
Bold typography, strong contrast, and food visuals were used in posters to instantly grab attention and communicate the street-food vibe.
Brand Applications
The branding was applied across multiple real-world touchpoints to ensure consistency and usability.
Packaging
Kraft paper bags, cups, and boxes were designed to feel simple, practical, and authentic. The minimal use of color keeps the focus on the logo and strengthens brand recall.
Staff Uniforms
Black T-shirts with subtle orange detailing were designed for staff. The uniforms look clean, professional, and easy to maintain, while also reinforcing brand visibility inside the restaurant.
Posters and Marketing
Bold typography, strong contrast, and food visuals were used in posters to instantly grab attention and communicate the street-food vibe.
Outcomes
The final brand identity captures the true essence of Mumbai street food in a modern and scalable way. The logo and visual system work seamlessly across packaging, uniforms, and marketing materials, creating a strong and recognizable presence.The brand feels local, energetic, and memorable, making it easy for customers to connect with both the food and the story behind it.
Outcomes
The final brand identity captures the true essence of Mumbai street food in a modern and scalable way. The logo and visual system work seamlessly across packaging, uniforms, and marketing materials, creating a strong and recognizable presence.The brand feels local, energetic, and memorable, making it easy for customers to connect with both the food and the story behind it.
Key Learnings
Cultural references add depth when used with intention
Simple typography and strong colors improve brand recall
Packaging plays a major role in how food brands are perceived
Blending tradition with modern design creates wider appeal
Key Learnings
Cultural references add depth when used with intention
Simple typography and strong colors improve brand recall
Packaging plays a major role in how food brands are perceived
Blending tradition with modern design creates wider appeal