Services
Services
Logo Design
Brand Identity
2024
Project Index
Overview
Problem Statement
Branding Solution
Typography
Colors
Outcomes
Overview
Art Studio is a brand specializing in LED signage boards, custom house name plates, and bespoke artwork for events and private functions. The studio needed a modern identity that reflects creativity, professionalism, and adaptability across both physical and digital mediums. The redesign was aimed at creating a logo that is bold, clean, and aligned with the studio’s vision and services.
Overview
Art Studio is a brand specializing in LED signage boards, custom house name plates, and bespoke artwork for events and private functions. The studio needed a modern identity that reflects creativity, professionalism, and adaptability across both physical and digital mediums. The redesign was aimed at creating a logo that is bold, clean, and aligned with the studio’s vision and services.
Problem Statement
The old logo leaned heavily on a traditional and illustrative style. It featured a wooden signboard, bright orange text, and a paint palette, elements that felt playful but not refined. While it conveyed the idea of “art” in a literal way, it didn’t reflect the modern, professional, and contemporary direction of the brand.
Challenges with the old logo:
Overly illustrative, making it less scalable and versatile.
Outdated style that did not appeal to today’s audience.
Too cluttered, reducing its effectiveness in professional and premium contexts.
Lacked a distinct, memorable identity.
Problem Statement
The old logo leaned heavily on a traditional and illustrative style. It featured a wooden signboard, bright orange text, and a paint palette, elements that felt playful but not refined. While it conveyed the idea of “art” in a literal way, it didn’t reflect the modern, professional, and contemporary direction of the brand.
Challenges with the old logo:
Overly illustrative, making it less scalable and versatile.
Outdated style that did not appeal to today’s audience.
Too cluttered, reducing its effectiveness in professional and premium contexts.
Lacked a distinct, memorable identity.
Branding Solution
The new logo introduces a minimal and modern wordmark that captures creativity without unnecessary elements. The design shifts from literal illustration to abstract expression, allowing it to feel timeless and adaptable.
Key improvements include:
Clean geometry and smooth curves for a modern and professional look.
Balanced typography that combines creativity with clarity.
A vibrant gradient finish that creates visual energy and depth.
A versatile design that works across signage, print, digital, and event applications.
Branding Solution
The new logo introduces a minimal and modern wordmark that captures creativity without unnecessary elements. The design shifts from literal illustration to abstract expression, allowing it to feel timeless and adaptable.
Key improvements include:
Clean geometry and smooth curves for a modern and professional look.
Balanced typography that combines creativity with clarity.
A vibrant gradient finish that creates visual energy and depth.
A versatile design that works across signage, print, digital, and event applications.
Typography
The chosen typeface for this project is Futura PT, a geometric sans-serif font that perfectly complements the new brand identity. Its clean, sharp forms reflect modernism and timeless design, while its geometric balance mirrors the creativity and structure that Art Studio delivers.
Typography
The chosen typeface for this project is Futura PT, a geometric sans-serif font that perfectly complements the new brand identity. Its clean, sharp forms reflect modernism and timeless design, while its geometric balance mirrors the creativity and structure that Art Studio delivers.
Colors
The gradient transitions smoothly across these tones, creating a luminous, glowing effect that represents artistic energy and modernism. The interplay of cool purples with vibrant pinks and corals reflects the brand’s dual qualities, professional yet expressive, timeless yet contemporary.
The gradients not only bring depth and vibrancy but also ensure the logo feels alive, dynamic, and versatile across applications.
Colors
The gradient transitions smoothly across these tones, creating a luminous, glowing effect that represents artistic energy and modernism. The interplay of cool purples with vibrant pinks and corals reflects the brand’s dual qualities, professional yet expressive, timeless yet contemporary.
The gradients not only bring depth and vibrancy but also ensure the logo feels alive, dynamic, and versatile across applications.
Outcome
The redesign resulted in a brand identity that feels modern, versatile, and true to the essence of Art Studio.
The earlier logo relied heavily on literal illustrations like a wooden board and paint palette. While it hinted at creativity, it came across as dated, playful, and less adaptable for professional or large-scale use. Its illustrative style limited scalability and didn’t reflect the studio’s evolving vision.
The new identity shifts focus to a typography-led design enhanced with vibrant gradients. This approach removes unnecessary clutter and introduces a cleaner, bolder expression of the brand. The use of Futura PT makes the identity approachable yet professional, while the carefully crafted gradient palette adds depth, energy, and a contemporary edge.
As a result, Art Studio’s new branding communicates creativity, trust, and modernism in a way that is adaptable across every medium from signage and event branding to business stationery and digital platforms. It honors the studio’s legacy since 1989 while positioning it confidently for the future.
Outcome
The redesign resulted in a brand identity that feels modern, versatile, and true to the essence of Art Studio.
The earlier logo relied heavily on literal illustrations like a wooden board and paint palette. While it hinted at creativity, it came across as dated, playful, and less adaptable for professional or large-scale use. Its illustrative style limited scalability and didn’t reflect the studio’s evolving vision.
The new identity shifts focus to a typography-led design enhanced with vibrant gradients. This approach removes unnecessary clutter and introduces a cleaner, bolder expression of the brand. The use of Futura PT makes the identity approachable yet professional, while the carefully crafted gradient palette adds depth, energy, and a contemporary edge.
As a result, Art Studio’s new branding communicates creativity, trust, and modernism in a way that is adaptable across every medium from signage and event branding to business stationery and digital platforms. It honors the studio’s legacy since 1989 while positioning it confidently for the future.